Heritage

Miss Selfridge TimeLine

who's who?

Miss Selfridge brand.

Creative Director;
Gerry Hart

Regional Manager;
Nikki Pearson

Store Manager
Lian Jones

Deputy Manager
Laura Mc

Supervisors
Laura seeney
Tammy Whittick
Esther pillans
Sarah Parl

Senior Sales
Gina bagan
Sara khorosani
Chloe Farrel
Anthony Dean

Health and safety in the workplace

Visitor in store;
sign in the book under the till

accident book;
kept under the till

If Witnessed a accident;
report to supervisor or manager

three things that can cause a accident;
faulty equipment, bars or shelves left out and wet floors

evacuation meeting point;
outside kurt geiger

 things to help save energy;
turn socket plugs off and lights off when not needed.

Marketing and promoting the product

Social media is a BIG part of our day to day life which makes it perfect for companies as big as Miss Selfridge to advertise their brand and clothing, just as it is for smaller businesses as well. Miss Selfridge uses instagram, Facebook and other social media to get out in the mainstream light and push their sales out.

Using promotions on items in store and having flash sales and especially joining in on the black friday event really pushes the sales and advertisement is also quickly passed round through e-mail, posters, social media, internet sites and even the shop windows. promotion is a very big thing.

Also using things like, hash tag missselfie gets the target market involved in the company and brand by posting pictures in the brands clothing to all their Instagram friends which then also advertises to millions more people every time and gets more people involved and aware of whats out there.

The customer!

The target audience is always the main subject. Who are you making it for? Why does it interest this person? What will they want? always need to get the customer target right and know what you're aiming for to be successful in that area. Here is Miss Selfridge target customer...

The Production chain from design to market product

For the current trend of 70's casual and smart the Influence was: Pucci, Matthew Williamson, Gucci, Saint Laurent and Tommy Hilfiger. Quoted by Miss Selfridge themselves;

 ' The decade of love seduced and catwalks of SS15. We crushed over Pucci's 70's splendour, tripped-out at Matthew Williamson's psychedelic parade, dropped jaws at Gucci's grown-up groupie approach and got hippy happy at Tommy Hilfiger; while spring platforms reached new heights at Saint Laurent - High drama, heaven.'